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The cigarette packaging includes the war years 1950-1953, showing how North Korea uses tobacco products for regime propaganda
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The ad was toned down, but the edited version was still deemed too sexual by the ASA and it was banned again in September following a second investigation, with the company told the company should not air the ad again before 9pm
Explicitly claiming something that the consumer knows to be untrue tend to make them distrust and reject the message, so the effectiveness of explicit claims dropped as evidence of the harms of cigarettes became more widely known
