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Kumar told CBS New York that the pouches are "marketed as being products that can help you quit smoking," but said that experts "have no data to substantiate that." Philip Morris International told CBS News it has not marketed the product for smoking cessation, and says all of its products "fully meet and exceed the regulations governing the industry." "Our marketing practiceswhich prohibit the use of social media influencersare focused on preventing underage access and set the benchmark for the industry

Product Range The product ranges of Capri and Misty reflect their respective brand philosophies, with Capri focusing on premium quality and Misty on affordability

Sharafi, K

It would be interesting to determine the relative sizes of such subgroups and test whether they differ according to which alternative product they were assigned