Given that the FDA already authorized the marketing of a previous IQOS device as reducing exposure to harmful chemicals for smokers who completely switch, this latest marketing authorization is a step forward for tobacco harm reduction products
The effects of smoking are profound and far-reaching on the overall well-being of individuals
53% of people who smoke try to quit annually
Combined with length-based excise duty (2,050-8,500 per 1,000 cigarette sticks), HSNS Cess, and NCCD, total tax burden reaches 52-53% of retail price, potentially increasing cheapest cigarette prices by 280-400%
PREPARATION STAGE Once the patient agrees that the benefits of not smoking outweigh the pleasure derived from smoking and has decided to quit, he or she has entered the preparation stage