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And they couldnt leave

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A New York City law that took effect in 2020 restricts the sale of traditional tobacco products to be unflavored, or tobacco, mint, menthol or wintergreen flavored but e-cigarettes are allowed to be only tobacco flavored or unflavored

The comparator was any never user of either product

In its decision, the court wrote: 'Philip Morris represented that such products, including Marlboro Lights, delivered lower tar and nicotine and were a healthier alternative to regular cigarettes.' However, Philip Morris never told its loyal consumers that internal research conducted by the company in the late 1970s showed that the smoke from Marlboro Light cigarettes was actually worse