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But quitting will help you feel calmer and more in control

The most infamous example of this was so-called Project SCUM (for "Subculture Urban Marketing"), a plan by RJ Reynolds in the mid-1990s to market their Red Kamel brand to gay men in San Francisco's Castro District and homeless people in the city's Tenderloin neighborhood

There are some studies that have shown that e-cigarettes can be used as a quitting aid, but there is a lack of evidence showing whether these work as well as established methods, such as nicotine patches and gum