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(Forbidden fruit, anyone?) In fact, theres research suggesting that graphic warning labels could backfire because they cause psychological reactance, a boomerang effect that occurs when a perceived loss of freedom prompts users to pursue a behavior theyre told to avoid

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I never would have guessed we were selling that many cigarettes." As Cutter combed through old Marlboro advertisements, she could look beyond the images and recognize the people and places

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They include the following: Smoking technique : Not all smokers use cigarettes similarly