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Its clear that regulation is an important part of helping to shift attitudes and tackle smoking rates, and we now need to see further bold action, including a polluter pays levy on the tobacco industry, to make this ambition a reality. Deborah Arnott, Chief Executive of Action on Smoking and Health (ASH), said: The evidence from the ITC survey is clear, packaging changes have been successful in making cigarette packs less attractive and health warnings more visible to smokers

Yet, as e-cigarette companies have come and gone, V2 Cigs has remained a constant presence

Quitting smoking can ultimately improve your breath and overall quality of life