The commercials, directed by Harmony Korine, were to reflect the "evolution" of the chain's store format, drawing attention to, in part, the fact that "this isn't just gas station food, there's real restaurant quality food at 7-Eleven", according to CMO Marissa Jarrantt
This is to keep the price of cigarettes a whole number
However, there are also an array of social and cultural factors still unexplored, the authors said
But then one day you realize, it should also be your decision whether or not to quit, and your dependency on nicotine is trying to rob you of that choice
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