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Retrieved December 1, 2019
In contrast, HTP sales increased by 278% from 2019 to 2022, while e-cigs, though less widespread, are gaining popularity.32 In 2021, the government increased taxes not just on cigarettes but also on HTPs and e-cigs.11 33 34 The decision was motivated by both public health concerns, including the rising prevalence of new products, and broader factors such as efforts to harmonise taxation, address revenue gaps, and political motivations under new leadership.3537 A 7-year annual tax escalator plan was implemented starting in 2018, increasing the specific excise on cigarettes by 28% initially and then 20% annually until 2024 to reach the minimum European Union (EU) tax level35 of 90 per 1000 sticks
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This regulatory uncertainty hampers innovation, delays product launches, and increases costs associated with legal consultations and compliance audits
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