The cigarette brands are a mix of direct parody (Neet, Salami, General Strike), style parody-- largely playing off the fact that cigarette companies would print any damned word in the language on a box and call it a cigarette brand by using suitably stately-sounding words with sinister implications-- (Tribunal, Trap, Autocrat), and I held myself to only slipping in a few smoking bad, ha-ha finger-wag jokes (Emphysis, Plume, Hackett and Long)
Now ask yourself: How many did you find through social media
In Canada there are no minimum price laws or other legal restrictions on tobacco companies selling brands as lost-leaders or below the cost of production
Current customer products and touchpoints Promote the program in or on your product, making it a part of the customer experience (CEX)
Top ten cars of all time, top ten priciest handbags in the market, the top ten of anything basically- those will surely tickle everyones curiosity for a read