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The decision makes it possible to inform adults that switching completely to IQOS is a better choice than continuing to smoke, PMI CEO Andr Calantzopoulos said, The FDA determined that scientific studies show that switching completely from conventional cigarettes to IQOS reduces exposure to harmful or potentially harmful chemicals. Calantzopoulos added that IQOS is a different product to combustible cigarettes and must be regulated differently, as the FDA has recognised

Understanding how much nicotine is in a Marlboro cigarette helps guide smarter choices moving forward

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This study supports FDA deeming of these products and their incorporation into the national media campaign to address youth tobacco use