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Wisconsin remains one of only eight states that has not changed its state law to match the federal law, causing confusion and enforcement challenges statewide

These include F grades for tobacco prevention funding, access to cessation services and Ending the Sale of All Flavored Tobacco Productsplus a D for Level of State Tobacco Taxes. The ALAs main recommendations for the state include: Raise Wisconsins legal age of sale for tobacco products to 21 and Create tax parity between e-cigarettes and cigarettes. Molly Collins, the ALAs Wisconsin advocacy director, told Wisconsin Public Radio that the grades are based on whether states are implementing policies proven to prevent or reduce tobacco use and save lives. She went on to name counseling and nicotine replacement therapy (NRT) as things that aid smoking cessation

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A bold statement piece

Featuring a number of creative assets, including posters, social media tiles and videos and testimonials, this successful campaign will be delivered across a range of mass media and targeted channels