triple 5 cigarettes State express 555 hi-res stock photography and images State Express 555 - Wikipedia

While IQOS has the biggest share of the heated tobacco market, generating 10% of Philip Morriss annual net revenues with nearly 31 million global users, the rest of the Big Four tobacco companies British American Tobacco, Japan Tobacco International, and Imperial Brands now sell their own variations

Retrieved January 24, 2023

I have already imagined almost what our smokers would come up with if these Bulgarian cigarettes were widely sold here)))) Actually, its an abbreviation for Beograd Bar

Talk about keeping it in the family

Not only one of the biggest e cig brands in the States they were also one of the first to be acquired by a major tobacco company, in this case Lorillard