The household survey was implemented from March to July 2021
All key measures including those for the brand ratings, smoker image ratings and pack selection task were adapted from previous research [16] and were translated into Portuguese by two independent bilingual translators
Because of this gap, many experienced users follow a simple rule: expect about half the advertised puff count
These methods are particularly well-suited to uncovering the everyday realities that shape health behaviours, which are often invisible in survey data
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