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IQOS was featured at youth events associated with Romanias BeLikeMe campaign, which asked IQOS Consultants to promote the product at parties, festivals, and retail locations
Cigarette style e-cigarettes are ideal for those who prefer a device that closely mimics traditional cigarettes
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The negative effects of sidestream and passive smoke are fairly well understood, and these types of smoke can negatively affect reproduction in non-smokers with excessive exposure to cigarette smoke [17]
These were mandatory graphic health warnings covering 80% of cigarette packets (a measure very close to plain packaging) and the obligation for tobacco companies to adopt a single presentation for their brands, dropping for example the gold and blue descriptors, that could lead smokers to believe one variant was safer than another
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