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5 November 2015

"Marketing to America's youth: evidence from corporate documents"

"They're ridiculously cheap, the fruity and sugary flavours are attractive, and their small size makes them easy to hide from parents," said deputy Francesca Pasquini, who submitted the draft law in November last year

Participants were shown the ad with the instruction to Please look at the ad below and click next to continue (the button will be available after 10 seconds). The next screen contained survey items but not the ad, and participants were not able to return to view the ad again