In May 2018, the company promoted their 2017 Sustainability Report with a clear expression of its intention to cease production of conventional cigarettes, writing that "PMI's commitment and ambition is to replace cigarettes as soon as possible with better alternatives to smoking for the millions of men and women who would otherwise continue to smoke." So what happened in January 2019 was not that PMI announced, for the first time, that they intended to phase out their production of cigarettes entirely, but that the UK's Sky News conducted an interview with Calantzopoulos, who reiterated the company's intentions, saying that "The ambition we have is to replace cigarettes as soon as possible with better alternatives, obviously, for the people who continue smoking ...": Many of the January 2019 news reports may also have misled U.S.-based readers about the immediate relevance of PMI's stated intention of eventually ending cigarette production by omitting important details about how Marlboro cigarettes are marketed throughout the world

The taxation policies for electronic cigarettes are different from state to state in the United States, with Minnesota topping the list with an ultra-high wholesale tax of 95%
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By way of contrast, tobacco comprised the majority (around 7090%) of the product mass with dry snuff, hard pellet and soft pellet products