Areas where new retail stores can consider spending their marketing budget include the following: Google advertising (both search and shopping streams) Social media advertising the average hourly rate for a social media manager is $26/hour, not including the budget needed for paid advertising campaigns Flyers and posters in the local area Website design and SEO Branding and logo design Signage Business cards and flyers Grand opening event expenses Plan to spend $1,500 to $5,000 on your grand opening event
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