By 1919, the Shanghai factory was producing more than 243 million cigarettes a week
This process is called a touch up
As a 1936 Fortune Magazine profile of Philip Morris & Company made clear: The object of all this propaganda is not only to make doctors smoke Philip Morris cigarettes, thus setting an example for impressionable patients, but also to implant the findings of Mulinos so strongly in the medical mind that the doctors will actually advise their coughing, rheumy, and fur-tongued patients to switch to Philip Morris on the ground that they are less irritating.15 With careful, deferential appeals to physicians, Philip Morris aimed to gain their approval
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He had to do it in serious style