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In personal care, it competes with Hindustan Unilever, in biscuits with Britannia and Parle, and in noodles with Nestle. Investments have been made in direct-to-consumer (D2C) brands, such as Mother Sparsh, a premium ayurvedic and natural personal care start-up, and Mylo, a one-stop platform addressing parenting needs

Plain packaging requires all tobacco packages to have a standardized appearance, with no branding, including logos

However, tobacco companies were concerned that this approach was insufficient to allay the worries of health-conscious consumers who might quit completely rather than use low-tar cigarettes [14]

Shirley Cramer, chief executive of the Royal Society for Public Health in the U.K., has called for a law requiring stores that sell tobacco to also carry vapor products

Together, the binder and filler tobaccos are called a "bunch." Binders often start out as wrapper leaves, but are classified with a lower grade due to cosmetic imperfections