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The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning Product Form:Hardback broad or narrowAuthor(s): Ammerman, William Achieve maximum marketing results using artificial intelligencea nationally recognized thought leader reveals everything to know Massive changes are taking place in the world of marketing. Data and artificial intelligence have created algorithms able to rapidly test billions of marketing messages, measure results, and shift the weight of campaigns in real time. The natural endpoint of this trend is a total transformation
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