On August 29th, the Times ran an editorial saying, In advance of the steps we hope Congress will take to establish tighter health safeguards by law, The Times is taking voluntary action to insure that a health warning accompanies any cigarette advertisements it carries. As of January 1, 1970, it explained, the paper would accept cigarette ads only if they contained, in plainly legible form, a warning concerning the health hazards of smoking
Despite knowledge of risks, 10% of women smoke at some point during their pregnancies Image content: This image is available to view online
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Secondary outcomes There was no clear evidence of a difference in post-intervention scores of heaviness of smoking (mean difference = 0.30, F (1,72) = 1.263, p = 0.27, motivation to stop smoking (mean difference = 0.46, F (1,72) = 2.012, p = 0.16) or autonomy over smoking (mean difference = 0.25, F (1,72) = 0.042, p = 0.84) between study arms with adjustment for the same measures taken at baseline (Table 2)
