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The first is a sweet, caramel-like flavor used in the food, beverage and pharmaceutical industries, while the second is responsible for the nutty notes in popular tobacco e-liquids like 555

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We found that the mock-ups of plain packaging with larger GHWs from Thailand and Singapore were perceived to be the most effective in discouraging respondents from smoking compared to the Philippine packs with branding and smaller GHWs (13)

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"The package designs (are) really amazingly glitzy and very attractive, especially to kids," said Fong, the founder and chief principal investigator of the International Tobacco Control Policy Evaluation Project