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Our latest product developments are designed to help retailers cater for their menthol and crushball customers when the ban comes into effect by offering them new innovations from their brands of choice. Launching across five of Imperials leading brands, the new Green Filter range includes the same consumer-endorsed tobacco blend the brands are famed for, but with product enhancements to ensure they meet the needs of shoppers transitioning from menthol
Sugar, egg , butter ( milk ) (18%), wheat flour
Measures The main outcome was perceived harm of advertised cigarettes, measured by the item, Compared with other cigarettes, would you say the cigarettes you just saw are The response options were a lot less harmful (coded as 1), a little less harmful (2), equally harmful (3), a little more harmful (4), and a lot more harmful (5)
