"This will be a dramatic change in what a cigarette package looks like, no doubt about it," Hamburg said, later adding: "It will change the consumer response to a package of cigarettes, but frankly, that's what we want." Thomas Glynn, director of cancer science and trends for the American Cancer Society, said the old labels have been virtually invisible because they're small and have been around for so long
The company also came up with a wider product range and new packaging
12 June 2008
The use of testimonial images, they write in the study, may help to minimize how vulnerable the next iteration of warning labels in the United States are to legal challenges based on the factual nature of the messages. Besides warning labels, previous studies have shown that plain packaging (no glitter, no branding all packs look the same) can also curb smoking.
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