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Vanessa Murphree from the University of Southern Mississippi presented an analysis in September 2015 of the 1929 media reports and provided substantial evidence that the original reception of the campaign was a Bernays-driven myth: there was significant media coverage, but it was by no means as celebratory or as influential on womens smoking habits as we have been led to believe

Ned Sharpless

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In the UK and many European countries, regulations also require a minimum of 20 cigarettes per pack

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