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Community Contributors Added By Published June 13, 2025

This is one of the first studies to randomly assign smokers to two different quitting strategies and compare their outcomes

An image of a lung physically and metaphorically stuffed from smoking reflected experiences participants recognized, reminded them they were already experiencing negative outcomes of smoking, but fell short of representing a serious and behaviour-changing risk

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For instance, some smokers prefer combining different brands of tobacco in their cigarette to have a more significant experience and an enjoyable taste