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There are also many flavors customers can choose from such as Red(American Tobacco), Congress(Tobacco Flavor with Distinction), and Sahara(Turkish Tobacco Flavor)

These cigars and cigarillos have become a staple for casual smoking

The companys executives are working hard all around the world trying to persuade governments not to tax Iqos like a cigarette, to the chagrin of the World Health Organization (WHO), which has advised against such a concession

And it does it without the cost or addictive properties of typical quit smoking aids

According to the aforementioned Doxa survey, 70 percent of Italian respondents are using e-cigarettes as a means to quit smoking