cigarette substitute 101 Things to Do Instead of Smoking Cigarette Alternative: Smoke Break Bundle

Fits easily into your pockets, charges fairly quickly and the best bit is the white filters - inhaling is smooth and easy

Proponents say it will save lives by encouraging young people to stay away from cancer- causing tobacco

The biggest concerns have been that young people who have been smoking in fewer and fewer numbers over recent decades will experiment with e-cigarettes and move on to old-style cigarettes which kill because of the tar content, not the nicotine

The ad features a striking woman in a vibrant red outfit, confidently holding a cigarette, with a focus on her legs that collectors will appreciate

Chinese cigarette brands often rely on traditional symbols to build trust and familiarity