Privately, one lawyer for the company explained why in a letter later recovered in a court filing: "We have never raised any objection to the use of our labels feeling, for your more or less private information, that it is not too bad an advertisement." The FTC called the packaging mimicry "an indirect form of advertising aimed at children." As the Truth Initiative's Koval explained, the tobacco industry had more than a passing interest in getting kids interested in its products
Gauloises: Libert toujours Gauloises means Gaulish women, a nod to the Iron Age Celtic peoples who once inhabited what is now France, and the packs logo is a winged Gaulish helmet
In 2020, more young people said they tried a flavored cigar every day than tried a cigarette, according to the FDA
This steady rhythm allows the complex layers of the binder and filler to develop without the wrapper cracking from excessive, rapid heat
He famously yelled, I shall not have you smoking under my roof! Undeterred, she took her lighter and smoked out onto the roof, where, among the chimney stacks, she puffed away