given on loan until the opening of the museum on 2 June 1973 to the Stedelijk Museum, Amsterdam
The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
Here's what every pack delivers: Light, smooth opening draw comfortable from the very first puff Subtle tobacco body enough character to keep it interesting throughout Clean exhale with minimal aftertaste nothing harsh, nothing artificial Consistent burn steady and even right to the end It's the kind of cigarette that works at any point in the day easy enough for a morning smoke, satisfying enough to round off an evening
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In so doing, the film recasts the original songa moderately slow, rhythmically and texturally sparse, stadium rock, poweror anthemballad
