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Read some of Lara's recent work below: Inside Amazon's plan to clobber rivals The Trade Desk and Google in a key area of advertising Meet Cindy Rose, the former lawyer and top Microsoft exec set to become CEO of ad giant WPP How X CEO Linda Yaccarino went from Elon Musk's fixer to out of a job in 2 years Inside the political reckoning shaking up the ad industry Meet the 'reclusive' tech billionaire making an audacious bid to buy TikTok Top marketers are under a ton of pressure

With a 5-Pack, youre not just supplied for one fight

Thanks too to Elise Rasmussen, publisher of Tobacco Reporter, who has been a friend and ally since we met in 2008.

By the time the plants bloom, they generally lose their lower leaves

For the full year, operating profit rose by 31% to JPY653.6bn ($4.94bn)