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Plain packaging, also known as standardised packaging, was fully implemented in the UK in May 2017 for factory-made cigarettes and roll-your-own/hand-rolling tobacco

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be richer a 20-a-day cigarette habit costs well over 1,000 a year

In addition, accessibility reduces daily constraints

But I think Id be remiss to say that if that category continues to grow in line with expectations in the future, of course it will at that stage have a substitution effect with regular cigarettes. So there you have it folks, when a Big Tobacco boss acknowledges the possibility of e-cigarettes one day overtaking analogs, you can bet theyre going to want in on it