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On the lid is a brief history of the brand in two languages

Product Highlights Rich tobacco core with a subtle sweet undertone: Offers a smoother aromatic profile than plain cigarettes, blending mellow character with nuanced sweetness

43% Cold turkey without any e-cig use (56 of 129) 22% Alternative forms of tobacco without e-cig use (2 of 9) 21% Zyban or Chantix without any e-cig use (5 of 24) 20% Gradually cut smoking without any e-cig use (20 of 99) 16% Any e-cig use (29 of 177) 13% Nicotine replacement therapy without any e-cig use (5 of 38) While appearing to be extremely high quitting rates, the above findings are strikingly similar to pre-ecig and Chantix era rates seen in the 2006 Doran study which followed the smoking patients of 1,000 Australian family practice physicians

Cons: Barrel is shorter than other bats

J Clin Epidemiol 2016;75:406