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Jessie Murph on Reels

If youre a smoker considering an attempt to quit your deepest hope might be to escape from the torture of nicotine addiction, not just to escape from smoking

Friends and family can also support the smoker in quitting smoking

Those who said Camel was their favorite ad doubled, to 21.5 percent from 10 to 13 percent percent, even while Marlboros popularity held steady

During their visits, they were told that IQOS was designed for people to switch from traditional cigarettes, that traditional smokers rather than e-cigarette users would be more likely to enjoy IQOS without the unknown risks of vaping, and that IQOS was a safer alternative to smoking a marketing claim that IQOS was not allowed to legally make (see: The Road Ahead, p.8)