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This was a marketing strategy successfully employed by the tobacco companies from the 1950s till 2010 (when a law prohibited the use of light, mild, low descriptors) to prevent tobacco cessation

The E-cigarette and Vape Market Market Outlook highlights increased adult-only targeting, with 73% of marketing materials focused on age-verified channels

They are looking for money every way they can

Portable and Convenient : The Lovetuner is designed to be worn as a necklace, making it a convenient tool you can use anywhere, anytime