Furthermore, with more vapour products entering the market, with increasingly more unique flavors, cigarette manufacturers must keep up to stay competitive
Rachael is a Live Science contributor, and was a former channel editor and senior writer for Live Science between 2010 and 2022
There should be no other promotional features on the outside or inside of packs or attached to the packaging

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The Labour MP Alex Cunningham, who was one of the key proponents of plain packaging laws, said: No one should be surprised at the tobacco companies doing everything possible to protect their brands, undermine the law and grow their sales