(Forbidden fruit, anyone?) In fact, theres research suggesting that graphic warning labels could backfire because they cause psychological reactance, a boomerang effect that occurs when a perceived loss of freedom prompts users to pursue a behavior theyre told to avoid
Current warning labels a small box with black and white text were put on cigarette packs in the mid-1980s
Ratajczak A, Jankowski P, Strus P, Feleszko W
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But University College London News reports that many smokers in England, when surveyed, thought vaping was as harmful as smoking, when that is not the case, in fact
