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Such flavorings are considered safe in foods

To reduce smoking-related fires, public safety officials, in cooperation with cigarette companies, have now adopted a specific fire-safe cigarette standard for the manufacture of cigarettes

Thats why tobacco companies seek to take the harsh edge off that initial experience so first-timers will continue to sample the product and get hooked. The nicotine in cigarettes is highly addictive and adding menthol creates a cooling sensation in the throat and airways, making the smoke feel easier to inhale

Spohr U, Hofmann K, Steck W, Harenberg J, Walter E, Hengen N et al (1979)

PMID 21367813