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When a brand repeatedly appears with its base name, review terms, price terms, retailer intent, and light-variant language, it usually means shoppers are using the brand as part of a practical decision path

In both phases of the research, cultural responsiveness will be ensured through collaboration with Mori and Pacific advisors, and using Indigenous research methods that honour community values, knowledge systems, and decision-making processes [49,50,51,52]

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Trying to quit gradually only feeds the addiction

ABOUT THE AUTHORTrisha Sengupta Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom