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Remember that the more tightly you pack the cigarette, the more difficult it will be to draw smoke

Those are the two main ways you can measure it

The brand caught fire almost immediately, propelled in no small part by a slogan that became one of the most quoted advertising lines of the twentieth century: "Winston tastes good, like a cigarette should." Grammarians of the era howled about "like" versus "as," and the controversy only fanned the flames of the brand's visibility there is no such thing as bad publicity when your product is on every tongue, literally and figuratively

The long 100s format ensures a satisfying smoke, and the modern packaging reflects the premium quality of this product

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