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While smokers still exist, obviously, smoking itself is no longer seen as glamorous or something that everyone just does

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Perhaps unsurprisingly, Dubai whose duty-free emporium turned over $976 million in 2021 is the most expensive airport on average when it comes to alcohol and beauty products

Brand choice creates some variability, from around 12 for the cheapest budget lines to 18 or more for premium products, but the underlying tax structure means no brand offers genuinely affordable access to cigarettes for regular smokers

The New Growth Playbook: 9 New Ways to Accelerate Growth many companies struggle to find new ways to grow their business instead we look at how the best companies find radically new ways to grow