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As students of brand management, we have identified the following areas through which brand manipulation could be brought about: a) Through line extensions b) Through brand extensions c) Through the use of multi brands d) Through the introduction of new brands e) Through brand repositioning From among the above given strategies, we favoured the line extension strategy the most since it would not only serve to act as an effective differentiating factor for the brand, but would also be in line with our earlier strategy of market development

Reynolds cannot be allowed to get away with yet another marketing campaign that entices Americas kids into a deadly addiction." Reynolds American Inc

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And so the rest of the world, unbeknownst to them, had already cast their judgment