advertising e cigarettes Fixing E-Cigarettes Ads Why Juul Claims It's Not

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These products want to give you: More subtle cooling effect Less pronounced mintlike flavor Greater tobacco taste prominence Smoother overall experience The menthol content ratio between mentholated and non-mentholated cigarettes in the same brand family varies greatlyfrom 50-fold (Pyramid) to about 5,000-fold (Natural American Spirit)

Please allow some error due to manual measurement.2

But with the introduction of Juul and other e-cigarettes, nicotine use is once again on the rise amongst teens

To date, Massachusetts is the only state in the country to have implemented a comprehensive flavored tobacco ban