Major drivers are stringent Extended Producer Responsibility (EPR) laws targeting tobacco producers and rising public pressure on municipalities and businesses to address cigarette litter the worlds most prevalent form of plastic pollution, with trillions discarded yearly
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Another successful outcome was thread, made by mixing the cellulose acetate fibres with cotton fibres
We have strict, company-wide marketing principles in place to ensure that our products are marketed responsibly, in addition to adhering to all relevant laws and regulations in the 200 markets where we operate.
The entrance is also designed with a cigarette disposal to keep larger waste out