The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
It turns out that Internet users search behavior reflects the word's popularity
The lighter clubs and the lighter shows are also a great way to network with your fellow collectors
Most professional painters use TSP, or trisodium phosphate, to clean walls Just mix 1 cup of TSP to 20 cups of water or buy a TSP spray to apply to your walls and wipe with a washcloth
MyGoFlight developed the first charger for use in aviation that was incredibly successful