But all of these arguments, Anderson implied, fell on deaf ears because of what he called the myth of tobacco exceptionalism the view that manufacturers are uniquely devious
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Previous studies have also found that organic, and natural, and additive-free are misleading, 24 even more so than light. 42 Advertising claims similarly affected interest in switching brands
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These regulations are guided internationally by the World Health Organizations Framework Convention on Tobacco Control (WHO, FCTC), particularly Articles 11 and 13, which focus on packaging, labeling, and advertising restrictions