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Nicotine Dependence Dependence scores influenced appeal rankings of Silver (color), as lower dependence participants were more likely to rank Silver as top 3 appealing than higher dependence participants (32.7% vs 15.1%) [ 2 (9)=25.25, p=0.003]

Truth Initiative fully supports policies to discourage tobacco use, including retail price policies such as: increasing the price of tobacco products and setting minimum pack sizes, prohibiting discounting tactics such as couponing, buy-one-get-one free or multi-pack deals, and setting minimum prices for tobacco products

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Crafted with naturally grown Canadian tobacco, these cigarettes deliver a distinct and complex flavour profile that is sure to please even the most discerning smoker.