When Californias menthol ban was enacted in December 2022, the big tobacco companies RJ Reynolds (makers of Newport menthol cigarettes) and ITG (makers of Kool menthol cigarettes) introduced non-menthol cigarette brands as menthol substitutes, with very similar packaging and marketing strategies as their menthol counterparts

Any missile or object that can be used as a projectile Aerosol cans or pressurized containers Professional camera equipment, including but not limited to, tripods, battery packs, large commercial video cameras Noisemakers, including, but not limited to, whistles and horns Laser pointers Remote controlled aircraft or unmanned aircraft systems (drones) Hover-boards Selfie sticks Inflated soccer balls Sealed water bottles of any kind Beach balls or other inflatable items Animals (excluding certified service animals with proper documentation) Any other items deemed to be inappropriate and/or dangerous by the Venue Security Representative No gang affiliated attire Reusable, empty water bottles (such as Hydroflasks) are permitted and may be brought into the stadium
doi: 10.1056/NEJMoa1410863 (2014)
They often buy these devices from illegal suppliers for as little as $1 and then resell them with markups as high as 3,500 percent
Because, tobacco industries are known to focus their clever marketing tactics specifically targeting teenagers