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[7] Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [23] and, by 1 March, the original BuzzFeed article had received over 37 million views

Featuring adjustable shoulder ties that delicately tie into a feminine bow and a flounce hem, this midi dress is the perfect combination of style and comfort

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Topped by a sweetheart neckline, this fabulous formal dress skims the curves down to the knees before flaring out and draping to the floor

And with our expert staff on hand to help you find the perfect fit, you can be sure that your black prom dress will be both flattering and comfortable